Keypoint Intelligence has announced that Charles Lissenburg has been appointed as director of European sales and production services. With a career spanning more than 25 years in international sales and marketing, he brings expertise to this role.

Lissenburg will lead European sales initiatives and oversee production operations, aligning regional teams with Keypoint Intelligence’s strategic goals. His primary objectives include driving growth, streamlining operations, and enhancing service delivery to customers across the globe. His deep knowledge of printing segments—encompassing enterprise, commercial, label, packaging, textile, and industrial applications—positions him as a critical asset to Keypoint Intelligence’s leadership team, the firm says.

“Charles brings strategic vision, results-oriented leadership, and extensive industry experience that will contribute significantly to our mission of delivering cutting-edge solutions and exceptional value to our clients,” states Anthony Sci, president and CEO at Keypoint Intelligence. “We are thrilled to welcome Charles to the team and look forward to his contributions.”

Lissenburg has held senior roles at leading organizations, including EFI, SPGPrints, Advanced Vision Technologies, and Konica Minolta, where he drove growth, optimized operations, and enhanced market positioning. At Nuance Communications’ Imaging Division, he led the multi-year sales journey from SMB to enterprise focus, and during his decade at EFI, he led global OEM sales for the Fiery business, driving market share in key segments.

“I am excited to join Keypoint Intelligence at such an important time,” says Lissenburg. “The printing industry is undergoing remarkable transformation, and I look forward to collaborating with the talented team here to drive innovation and deliver exceptional offerings to our clients worldwide.”